Case Studies

We’re proud of the great work we’ve produced for our clients.

What makes a good case study?

When done correctly, a case study can be a work of art. It can be a beautiful and inspirational representation of what a business can achieve when they unite behind a brilliant solution to a long-standing problem.
However, we’ve noticed that the best case studies share some similar characteristics, and we’d like to share some of them with you.

We all know how video is the best form of content in 2022. If this was 1925, we’d tell you to write a long and beautiful story. However, as the digital world has developed, so too has the public’s way of consuming content.
Images and videos are a crucial component of a well-performing case study. Choosing the correct combination of the two, is the real secret to grabbing people’s attention.

Ultimately, the best products and services are those that help real people with real day-to-day issues.
When selecting customers to interview for a case study, focus on customers who can clearly demonstrate how the product and service filled a gap in their lives, and the genuine impact that it made.
This naturally allows for content that resonates on a deep level with other customers, who can easily relate to your customer’s previous frustrations, and resultant satisfaction.

Vague claims, facts and figures are a no-no when creating your case study.
Nobody understands what you mean when you say that you tripled your client’s revenue over a few years.
Rather, phrase it something like “We increased our client’s revenue from $100,000 to $300,000 per year over a 3-year period.”
Figures that are direct help your customers build trust in your abilities.