Outbound Marketing

Outbound marketing broadly refers to the process of reaching out to potential customers, through various means such as cold calling. There is a stigma around cold calling, that it’s quite an invasive way of gaining new customers.
We prefer to turn that narrative on its head, and rather refer to it as a way to let people know about the incredible benefits that await them if they choose to get insurance through your agency. We think of it more as a friendly and helpful “Hi” as opposed to an emotionless “Buy”.

The secret to successful outbound marketing is emotional intelligence. Because nobody likes telemarketing, we only work with emotionally smart professionals, who have honed their outbound marketing skills over years of experience.
Bearing in mind that cold calling can go horribly south, our professionals take the time to connect on a personal level to each and every one of your prospective clients. This turns the experience from one of selling into connecting. By connecting to their humanity, they learn to find common ground, and the relationships flows smoothly from there.

Inbound marketing is generally referred to as the “softer” approach, as opposed to outbound marketing.
Inbound marketing involves marketing your product and service to the public, and waiting for the public to hear about your business, who then take the initiative to reach out to you with an inquiry.
Outbound marketing can seem quite aggressive. But we don’t like that way of doing things.
We see it quite simply. You have an insurance agency, and your benefits to the customer are numerous. All we’re doing is bridging the gap between your agency and prospective customers, letting them know why choosing insurance through you is actually a smarter move than their current or potential insurance broker.
This friendly and gentler approach to outbound marketing is what sets us apart from our competitors.

Contact us to find out how we can help your with your outbound marketing needs.